Privacy Policy
Last updated: May 10, 2025
Artifact Hospitality ("we," "us," or "our") operates https://www.artifacthospitality.ai (the "Site") and provides hospitality services, including an AI-powered agent that records and analyzes customer calls (the "AI Agent"). We respect your privacy and are committed to protecting it through our compliance with this policy.
1. Information We Collect
1.1. Information You Provide Directly
- Contact details: name, email address, postal address, phone number.
- Booking data: reservation dates, room preferences, special requests.
- Payment information: credit/debit card details (processed through third-party payment gateways).
1.2. Call Recordings & Related Data
- Audio recordings of calls handled by our AI Agent.
- Transcripts and metadata (time, date, duration, agent ID).
- Call analysis data: sentiment scores, topic summaries, and agent performance metrics.
Purpose: We record calls to ensure service quality, provide training, resolve disputes, and improve our AI Agent's accuracy.
1.3. Automatically Collected Data
- Device & usage: IP address, browser type, operating system, pages visited, time stamps.
- Cookies & similar technologies: session cookies, preference cookies, analytics cookies.
2. How We Use Your Information
| Category | Purpose |
|---|---|
| Contact & booking details | To confirm reservations, process payments, send you travel information and offers. |
| Call recordings & transcripts | To monitor service quality, train staff, enhance AI Agent capabilities, and resolve disputes. |
| Usage data & cookies | To operate and personalize the Site, analyze trends, and improve our services. |
We do not use your personal data for automated decision-making that produces legal or similarly significant effects, except as necessary for call-transcript generation and quality monitoring.
3. Legal Bases for Processing
- Performance of a contract: processing your booking and payment.
- Legitimate interests: improving service quality and AI performance.
- Consent: where required by law (e.g., cookies, marketing communications).
4. Sharing Your Information
We may share your data with:
- Service providers (e.g., payment processors, cloud storage, AI analytics vendors) under strict confidentiality agreements.
- Legal authorities when required by law or to protect our rights.
- Affiliates and business partners for joint promotions, with your consent where required.
We never sell your personal information to third parties.
5. Data Retention
- Reservation & contact data: retained for up to 7 years to comply with accounting and legal obligations.
- Call recordings & transcripts: retained for up to 2 years unless a longer period is required for dispute resolution.
- Cookies & analytics data: duration depends on cookie type (see our Cookie Policy for details).
6. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you.
- Correct inaccurate or incomplete data.
- Delete your data ("right to be forgotten"), subject to legal exemptions.
- Restrict or object to our processing of your data.
- Withdraw consent at any time (without affecting prior processing).
- Data portability: receive your data in a structured format.
To exercise these rights, please contact us at privacy@artifacthospitality.ai.
7. Cookies and Tracking Technologies
We use cookies to:
- Enable core Site functionality (session cookies).
- Remember your preferences (preference cookies).
- Analyze Site usage (analytics cookies).
You can set your browser to refuse cookies, but some features may not function properly.
8. International Transfers
Artifact Hospitality is based in the United Arab Emirates. If you are located outside the UAE, your data may be transferred to and processed in the UAE or other countries with adequate data protection laws. We ensure appropriate safeguards, such as Standard Contractual Clauses, are in place.
9. Security
We implement technical and organizational measures to protect your data, including encryption in transit, secure servers, access controls, and regular security assessments.
10. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. The "Last updated" date will be revised accordingly. We encourage you to review this page periodically.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact:
Artifact Hospitality
Email: privacy@artifacthospitality.ai
Thank you for trusting Artifact Hospitality with your personal information. We are committed to keeping your data safe and transparent.